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BAUS Presents FutUrology – a Collaboration with ITN Productions Industry News

Launching November 2020

The British Association of Urological Surgeons (BAUS) and ITN Productions Industry News are co-producing FutUrology, a current affairs style programme, raising awareness and understanding of the challenges and opportunities that affect the area of urology within the health sector.

Urological emergencies account for approximately 25% of all acute surgical admissions to hospital, and approximately 30% of all GP consultations have some urological component, so urologists work closely with other specialists and departments to treat patients. Futurology will focus on the importance of the role of urological professionals, explore the many areas of the specialty across healthcare and highlight the support BAUS provides its members through professional development and information sharing.

Anchored by an ITN Productions newsreader, the programme will also showcase the latest techniques in research and innovation, mobilising change within the industry, from advances in surgical instruments to transformational technologies such as robotics and AI.

Launching at the BAUS Annual Meeting 9-11 November at the ICC Birmingham, the programme will form part of an extensive communications campaign featuring BAUS members and professional partners, as well as journalists, writers, bloggers and relevant government departments.

Duncan Summerton, President of the British Association of Urological Surgeons said:

" ... BAUS is delighted to be working with ITN Productions on this programme in order to increase public awareness of urology and urological conditions and how they are treated.  It is 75 years since BAUS was founded so we also want to celebrate all that is good about our specialty ... "

Elizabeth Fisher-Robins, Head of ITN Productions Industry News said:

" ... We’re delighted to be partnering with the British Association of Urological Surgeons to produce a programme highlighting the challenges within the field of urology, and the work being done across the UK to improve patient outcomes.  We hope the films will provide a platform to stimulate discussion and advance solutions ... "

For more information, or to participate in the programme, please contact Georgia Gerstein, Programming Director, Industry News at ITN Productions on 0207 430 4165 or by email.

About ITN Productions Industry News

ITN Productions Industry News produces bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news-style programme format, including interviews, news items and sponsored editorial profiles.

For more information visit the ITN Productions website.

About the British Association of Urological Surgeons

BAUS is a registered charity which exists to promote the highest standard in the practice of urology for the benefit of patients by fostering education, research and clinical excellence.  Our vision is that all those involved in urology are supported to deliver excellent care.  BAUS is a membership association and 93% of consultant urologists working across the UK and Republic of Ireland are members. 

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